Roosters Acoustics Photography

I was working with a Guitar Shop owned by Joel Martens located in the heart of Canmore Alberta. The concept for these photos was that they would catch peoples attention and possibly inspire tourists to come to the store and take a look at the guitars. The shop was at the time a place that allowed people to play any guitar in the shop. Most guitar stores are not a fan of this method due to the possible scratches/continuous upkeep. Along with cover photos they received professional photos of each guitar. This included close up detailed photos, the overall condition of the guitars to the brand and make/model. Later roosters acoustics expanded to Lacombe Alberta.The overall project lasted from 2020-2023. Unfortunately both guitar stores have recently been closed.